How To Use Articles To Drive TRAFFIC To Your Website
A website is a shop, exactly the same as a bricks and mortar shop, offline we

call it footfall online we call it traffic, and it’s the big one in terms of

success, for your online venture. The most profitable websites have a solid

foundation of massive traffic, and the most profitable products or services

sell because of the 24 hour flow of traffic across their different types of

pages. Shops pay the highest rents and rates for high street locations, and

online enterprises pay for high traffic positions in the search engines,

through the amount of effort, and the high operating costs, required to

protect a top position for a competitive search term. .
There is so much more to getting traffic than just getting up the rankings and

waiting for your visitors to gorge themselves on your every claim. Attaining,

and then maintaining website traffic demands a process of never-ending effort

, and many businesses simply don’t have the resources necessary to invest the

time required to build their traffic manually. In the never ending battle to

attract more and better quality traffic, some very clever marketers and

businesses have found excellent methods, one of which is the art of article

writing. Please make sure you take a look at my Website SEO Services, which

includes ideas for articles and web video marketing, in your marketing

campaigns.
Articles are an excellent strategy for some solid reasons – they attract links

from almost all the major online sources, from social bookmarking and

networking websites like Twitter and Facebook, they spread your links around

the internet very quickly and often spawn a multitude of extra backlinks,

which all help your ranking and help drive traffic.
If you are tired of the constant battle to drive traffic to your website, an

article can help to generate many links to your websites, and could be just

the tonic your website needs. The speed at which the search engines gobbles

articles up, it is very hard to ignore them, and they help to establish a

reputation and an expertise that can prove attractive to your audience.
Use these four guidelines to help you crack the code and attract visitors

interested in your site.
1) The title-its the first thing your audience sees…make it strike a cord.
Click-through rates are what it’s all about and they are significantly

affected by the headline. Read the headlines on the front of top magazines,

the format is often the same, and the reason is because it works!!! A

magazine lives or dies by its ability to write headlines that capture their

intended audience and create desire to buy the magazine, to read the article

that was advertised by the headline. Online readers don’t read…they scan,

mainly because they feel (rightly or wrongly) that there is such a huge

amount of information available on the topic they are researching. This means

they feel they have to go quickly to get a good understanding in a short

amount of time.- top headlines, executive summaries, bullet points and quick

reads,- all easily outscore white papers, reports and heavy going surveys.

Articles should be bright, quick and deliver quickly they are NOT a long form

sales letter.
2) News Of The Day.
Readers are interested in whats new…….a quick read on the commute home that

makes them forget their surroundings, is what they are really looking for…

.dont forget that, and although the subject matter may quickly die out, if you

are writing about a particular fad or fashion,……for a short-term traffic

pumper, they are irresistible. The main sources are Google News, Yahoo, and

other top online news websites for events, fads, trends and interesting items

. A well-timed, well executed article that hits the main points hard, is the

difference between a tidal wave and a stream of traffic to your website. (it

goes without saying that this should be tracked on your website).
3) The explanation article is the way to go for more long term visitors
There is always demand for interesting facts and figures, and if your article

delivers on its promises, it is often an easy win. These types of articles

may not attract instant traffic spikes to your site, but they can be

delivered inside what is called an RSS feed which is a way of re-syndicating

articles around many websites and can result in your article being seen by

millions.
4) An image inside the article, or with wrap around text is almost mandatory
This is obviously NOT a hard and fast rule, the article can in fact be in any

format, but why take chances when there is so much empirical evidence to show

that an image is a sure fire traffic generator? An image with its associated

alt text which is a little code behind the image, if your PC can’t display

the image itself, is a further resource for the search engine, which also

helps to drive that vital traffic to your site. A clever, engaging or

humorous image is a must if you want that traffic to your website.
Neil Meadows
Search Engine Optimisation Specialist and Web Video Marketer

Your personal assistant for:
Keyword and Competition Research, website on-page optimisation, off page SEO

and how to get links to your website, to drive your site up the rankings,

also web video marketing-engage your traffic when it gets to your site

call us now on:
Tel +44 (0)7554 122264
neilmeadows@biztekwebvideo.com